BACKGROUND
A decade ago the original idea was simple,
Global Underground would take DJs to play at a
party in one of the most unusual exotic clubbing
locations on earth, a 2xCD set would capture the
night, the atmosphere and the music, and the
DJs would select the tracks themselves.
The series began with Tony de Vit “Tel Aviv”, Israel
in 1996; since then the biggest DJs in the world
have appeared on those distinctive covers
– Sasha, John Digweed, Nick Warren, Dave
Seaman, Darren Emerson, Danny Tenaglia, Deep
Dish. Along the way for the thousands who buy
the albums, go to the parties and get into fierce
debates on the notorious messageboard, Global
Underground has become more than just a
record label. |
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BRANDING
Global Underground’s branding is revered
around the world and is recognised in almost
every country where dance music has managed
to cross its borders.
GU’s legendary compilation series has helped
to spread cutting edge underground house
music to the four corners of the globe, without
undervaluing or over commercialising it.
The GU red & orange logo is now a highly
respected brand, synonymous with the highest
quality, forward thinking music. And in global
clubbing terms it has achieved the same level of
fame as the swoosh of Nike or the red and white
swish of Coca-Cola.
Using a blend of the finest new & established
DJing and performing talent, Global Underground
world tours will bring this recognised branding,
the magic, the atmosphere and most importantly
the music captured on each of the legendary
cd series, to your club; immersing your clubbers
in what has for 10 years been the benchmark of
quality in the clubbing world.
In times when in some territories clubbing numbers
are down, branded nights from established
industry icons such as Global Underground are
essential to help maintain healthy figures at club
nights worldwide. |
